We make interactions personalized

Personaje divides web visitors into 4 segments based on their personality traits and provides recommendations for consumer-business interactions to make them truly personalized.

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or check use cases

Define web visitors' personalities in real time. Use it in various scenarios.

Developed with top psychophysiologists and ML experts, Personaje uses behavioral data on your website to define users' personality segments and provides them into Google Ads and/or Facebook real-time so your audience segments are up to date and ready to be used in lookalike or remarketing campaigns. Additional integration with CRM/CDP system or email service allows you to personalize promotional, abandonment emails, website popups, and other types of interactions.

How it works

There are only three steps to gain benefits with Personaje:

Integration with Google Ads and/or FB Pixel is easy, no developer needed. Integration with other systems requires some work.
Revise, feel, and define the difference between Personaje segments (check pdf).
Run campaigns as you used to taking into account the segments. One free creatives audit is guaranteed.

Why it works

We have developed an ML algorithm in cooperation with the International Institute of Socionics (Kyiv, Ukraine), hence there are 30+ years of research and experience behind it.
Check the descriptions of the segments' buying behavior to 'feel' the difference (it also includes examples of remarketing creatives).

check descriptions

How To Use It

Do you know someone who hates any kind of popups and/or animations? Probably yes, we have called them Inner-values people.
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Do you know someone who prefers calm, realistic colors with one or two persons maximum instead of bright colors with plenty of people on it? Probably yes, we have called them Welfare people.

In both cases Personaje allows you to tailor ads, emails, and websites to personalize the interaction. And there are many more insights that provide benefits for both, consumers and businesses.

Check out more use cases

increase ROMI/ROAS by tailoring marketing creatives and/or emails that resonate with consumer personality traits.
decrease search path and time for your consumers by recommending product/service categories that they are more willing to buy.
increase website conversion rate by tailoring the texts, popups, navigation, or product pages so that it will be more appropriate according to consumer personality traits.

Comparison table

How psychographic data used to be gathered vs Personaje does it

Marketers used to

Personaje does for you

introduce website surveys/quizzes

automatically within ~3 min of user's surfing

analyse audience of specific article/blogpost

segments are predefined

could touch personal information

personal information remains personal

import of the results for further usage

provide results real-time into your system

up to 50% CTR increase

We are early stage.
The experiment we made showed CTR increase up to 50% without budget change (Google remarkting campaign, display network).
We are looking for E-commerce or SaaS companies for more experiments. Contact us to get demo access and comprehensive consultations free of charge. And as an early adopter save 10% forever.

Start for free

Personal information remains personal

Personaje doesn't require any personal information (names, emails, IPs, or Facebook profiles) about online users to define their personality segment. We are the first party data provider for your business.

How we work

Discover solution

- Identify use cases for your business

- Define the most promising solution and build a roadmap

Integrate & KPIs

- IT integration into your business processes

- Consulting your team and setting up for personality type usage

- Define clear success metrics and KPIs

Monitor & growth

- Monitor and measure metrics and KPIs

- Audit and provide enhancements if needed

- Set up next use case for your business

And tailor the client-business interactions to personalize the experience.

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