Make Google/FB ads most effective

Personaje provides GA/FB with your users' psychographic data in real-time dividing them into 4 segments which allows you to promote the group of goods/services that are most suitable to the user and create targeted campaigns to boost CTR.

header pic for Google Ads remarketing with Personaje

Define web visitors' personalities in real time

Developed with top psychophysiologists and ML experts, Personaje uses behavioral data on your website to define users' psychographic segmentation and enriches your Google/FB ads audiences in real-time so they are up-to-date and ready to be used in Display or Search campaigns using audience targeting or FB lookalike.

Benefits

Automatic psychographic segmentation opens variety of possibilities in PPC. Coupled with providing data in real-time allows you to run marketing campaign as previously just taking into account new audience segments.

Personaje segments allows you to create ads creatives that resonates with audience personality traits.

optimize PPC marketing budget: increase CTR without changing the budget
drive ROAS by combining similar audiences with users' segments Personaje defines
decrease CAC: spend less money to return users by ads that resonates with their personality traits

Comparison table

How psychographic data used to be gathered vs Personaje does it

Marketers used to

Personaje does for you

introduce website surveys/quizzes

automatically within ~3 min of user's surfing

analyse audience of specific article/blogpost

segments are predefined

could touch personal information

personal information remains personal

import of the results for further usage

provide results real-time into GA/FB

Google/meta ads suggestions for Personaje segments

Status

‍messages: energetic tone with exclamation marks and hyperbolization, emphasis on brand, luxury, and status of the product;‍
target url: this type of people is indifferent to sales and deadlines, a target url with the list of brands can be used;‍
images: many pictures with not only a product by itself (a backpack on someone for instance, or a woman with brand alcohol), avoid white background.

Uniqueness

‍messages: lively/upbeat tone without exclamation marks, emphasis that the product is new, unique, and/or stylish;‍
target url: use target url with the products which are limited in number (only 2 pieces left) or sale with deadlines (xx days left for an offer);‍
images: pictures with bright colors.

Welfare

‍messages: calm tone without exclamation marks, emphasis on product quality and longevity;
‍target url: use the target url with the products in a sale if there is a possibility;‍
images: products only, pics without background, several pics of a product in different positions.

Inner-values

‍messages: calm tone without exclamation marks, emphasis on product brand;‍
target url: the main page can be used in target url, they are indifferent to deadlines, hurries, or sales;‍
images: product only and in limited number, pics without background, without bright colors.

P.S. this segment of buyers is barely responsive, they will have the lowest CTR, etc.

Check the full descriptions of Personaje segments' buying behavior to 'feel' the difference (it also includes examples of remarketing creatives).

check descriptions

up to 50% CTR increase

We are early stage.
The experiment we made showed CTR increase up to 50% without budget change (Google remarkting campaign, display network).
We are looking for E-commerce or SaaS companies for more experiments. Contact us to get demo access and comprehensive consultations free of charge. And as an early adopter save 10% forever.

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Next steps

drop a line

submit a form below and we will contact you for further steps

integration

integration is made easy, register in Personaje workspace and add us through GTM in a few clicks

tailor creatives

free creatives' audit for Personaje segments is guaranteed

run campaigns

set up, launch, and manage your campaigns as you used to. just do not forget to add audience targeting